First Bank Campaign
The Dream It. Do it. Contest was created to help families and individuals, demonstrate community support, and show how First Bank can aid in the process. To match the considerable amount of promotion ahead, we established an identity that could easily span across both print and digital collateral. In an effort to focus on the individual's ideas and creativity, we used a type and illustration style that felt hand crafted. The goal was to create something that could be tailored to the hope and dreams of any customer that walks into one of the many First Banks branches.